Spa Week Falls in April in 2008
Book Now for Special Prices and Sign Up for Sweepstakes
Spa Week includes a number of discounted services in more than 500 salons in the U.S. and Canada. It's the perfect opportunity to try new services and new spas.
The spring Spa Week event is scheduled for April 14 to 20, 2008. Spa Week is the perfect opportunity to take advantage of special discounted prices at numerous different spas throughout the United States and Canada. Spa Week was created to introduce the public to the spa industry and to enable regular clients to try new services. As a bonus, Spa Week is also a good opportunity to register for a variety of outstanding giveaways, including a 5-day trip for two at the Verandah Resort and Spa in Antigua.
What is Spa Week?
Spa Week is a company that hosts promotional spa events; it was founded in October 2004 by Cheryl Reid of Spa Week Media Group, LTD in Manhattan. Reid founded her company as a way to introduce people to the benefits of day spas by making day spa services affordable and easy to schedule. By selling her promotional idea to the spa industry, Reid provides a service whereby clients can find special prices on spa services during biannual Spa Weeks. For instance, spa services such as massage, hydrotherapy or exfoliation procedures that normally cost from $100 to $200 are available for $50 during Spa Week. Scheduling spa services through the Spa Week website makes finding local Spa Week discounted services surprisingly simple. The website’s arrangement also gives clients an opportunity to compare services offered at multiple participating salons before scheduling an appointment.
The Initial Response
Reid reports that she never dreamed that the Spa Week franchise would be embraced the way it has been, which she describes as a cultural phenomenon. In three short years, participants have grown from 25 spas in Manhattan to more than 500 different spas in 21 different cities. Along the way, Spa Week has attracted an increasing number of corporate sponsors, including Allure Magazine, Saab, eBay, Conair, jane iredale—The Skin Care Makeup, CEW, Pevonia Botanica Skincare, PHYTO Universe, CareCredit, Borba Skin Balance Water, Goldstar, Olivier New York, Essence of Vali, Los Angeles Magazine, Xela Aromasticks, POM Wonderful, Pure Essentials, Nicoderm, Aqua Fresh and CancerandCareers.org.
Response from Clients
Because of the widespread interest in Spa Week, some spas have had to extend the timeframe to accommodate all the clients wanting appointments. Overall, spas report a 60% increase in business as a direct result of Spa Week. Many clients who reported previously thinking they couldn’t afford to visit spas or that spas were for an exclusive segment of the population now say they consider the spa experience an integral part of a healthy lifestyle. Consumers report using spa treatments to relieve stress, improve skin appearance, help them quit smoking, improve circulation, assist in weight loss and promote a sense of wellbeing.
Steals and Deals
Spa Week events are held during the spring and fall, and a free membership at the Spa Week website gives clients an opportunity to learn about ongoing specials including Spa Week’s monthly discounted Steals and Deals offered at participating spas. Booking services through Steals and Deals gives clients an opportunity to learn about the latest specials and to claim rewards, similar to racking away frequent flyer miles.
Through the Spa Week website, clients can also learn the latest tips on nutrition, exercise and spa services. In addition, clients can learn about new participating spas. The list is constantly growing, with Spa Week participants currently available in Arizona, California, Colorado, Washington D.C., Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, Minnesota, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, Washington, and parts of Canada.
Why Wait?
The weeks just before Spa Week are a good time to schedule your service. It’s the perfect opportunity for travelers to book services in a new location and for regular spa attendees to try new services at reduced prices. For new clients it’s the perfect opportunity to become introduced to the spa experience.
